--- title: Harger Howe Recruitment Marketing Blog | Gillian Barnes (11) description: Gillian is Harger Howe's Creative Content Manager. She manages multiple social media entities and works on the overall inbound marketing strategy. (11) --- [781.425.5005](tel:1-781-425-5005) [Facebook](https://www.facebook.com/HargerHoweAdvertising/) [Twitter](https://twitter.com/hargerhoweadv) [YouTube](https://www.youtube.com/user/hargerhowe) [Instagram](https://www.instagram.com/hargerhoweadv/) [![HargerHowe\_Logo\_2024hr](https://inbound.hargerhowe.com/hs-fs/hubfs/HargerHowe_Logo_2024hr.png?width=327&height=79&name=HargerHowe_Logo_2024hr.png) ![HargerHowe\_Logo\_2024-204](https://inbound.hargerhowe.com/hs-fs/hubfs/HargerHowe_Logo_2024-204.png?width=204&height=49&name=HargerHowe_Logo_2024-204.png)](https://hargerhowe.com/) - [home](https://www.hargerhowe.com/) - [Agency](https://hargerhowe.com/agency/) - [Services](https://hargerhowe.com/services/) - [Our Work](https://hargerhowe.com/showcase/) - [Blog](https://inbound.hargerhowe.com/blog) - [Contact Us](https://hargerhowe.com/contact/) - [Home](https://hargerhowe.com/) - [Agency](https://hargerhowe.com/agency/) - [About Harger Howe](https://hargerhowe.com/agency/) - [Q & A](https://hargerhowe.com/q-a/) - [Services](https://hargerhowe.com/services/) - [Digital Media](https://hargerhowe.com/services/digital-media/) - [Inbound Marketing](https://hargerhowe.com/services/inbound-marketing/) - [Media Placement and Creative Services](https://hargerhowe.com/services/media-placement-and-creative-services/) - [Social Media](https://hargerhowe.com/services/social-media/) - [Recruitment Marketing](https://hargerhowe.com/services/recruitment-marketing/) - [HH Direct Search](https://www.hargerhowedirect.com/) - Our Work - [Case Studies](https://hargerhowe.com/showcase/) - [Featured Content](https://hargerhowe.com/featured-content/) - [Blog](https://inbound.hargerhowe.com/blog) - [Contact Us](https://hargerhowe.com/contact/) [Facebook](https://www.facebook.com/HargerHoweAdvertising/) [Twitter](https://twitter.com/hargerhoweadv) [YouTube](https://www.youtube.com/user/hargerhowe) [Instagram](https://www.instagram.com/hargerhoweadv/) [Refine your recruitment with HH Direct Search!](https://www.hargerhowedirect.com/) # Harger Howe Recruitment Marketing Blog - [Home](https://hargerhowe.com/) - Blog ## Gillian Barnes ![Gillian Barnes](https://inbound.hargerhowe.com/hubfs/gillbwsquare.jpg) Gillian is Harger Howe's Creative Content Manager. She manages multiple social media entities and works on the overall inbound marketing strategy. Find me on: ### Recent Posts [![ThinkstockPhotos-498910514.jpg](https://inbound.hargerhowe.com/hs-fs/hubfs/ThinkstockPhotos-498910514.jpg?width=323&name=ThinkstockPhotos-498910514.jpg)](https://inbound.hargerhowe.com/blog/a-simple-way-to-be-an-employer-of-choice) [Oct052016](https://inbound.hargerhowe.com/blog/archive/2016/10/05) ## [A Simple Way to Be An Employer of Choice](https://inbound.hargerhowe.com/blog/a-simple-way-to-be-an-employer-of-choice) [Microsite Development](https://inbound.hargerhowe.com/blog/topic/microsite-development), [employee engagement](https://inbound.hargerhowe.com/blog/topic/employee-engagement), [employee satisfaction](https://inbound.hargerhowe.com/blog/topic/employee-satisfaction) [by Gillian Barnes](https://inbound.hargerhowe.com/blog/author/gillian-barnes) [October 05, 2016](https://inbound.hargerhowe.com/blog/archive/2016/10/05) We exist in a world that provides us with limitless information of all kinds. What we don’t have though are many clear systems that help us sift through what is valuable and what isn’t. This is especially true when it comes to employee benefits. [Details](https://inbound.hargerhowe.com/blog/a-simple-way-to-be-an-employer-of-choice) [![ThinkstockPhotos-503847604.jpg](https://inbound.hargerhowe.com/hs-fs/hubfs/ThinkstockPhotos-503847604.jpg?width=323&name=ThinkstockPhotos-503847604.jpg)](https://inbound.hargerhowe.com/blog/recruiters-manufacturing-jobs-are-on-the-rise) [Oct042016](https://inbound.hargerhowe.com/blog/archive/2016/10/04) ## [Recruiters – Manufacturing Jobs are On the Rise!](https://inbound.hargerhowe.com/blog/recruiters-manufacturing-jobs-are-on-the-rise) [recruiting](https://inbound.hargerhowe.com/blog/topic/recruiting), [manufacturing](https://inbound.hargerhowe.com/blog/topic/manufacturing) [by Gillian Barnes](https://inbound.hargerhowe.com/blog/author/gillian-barnes) [October 04, 2016](https://inbound.hargerhowe.com/blog/archive/2016/10/04) The Houston Business Journal’s Jon Prior reported great news for the manufacturing jobs sector last week. According to his article, Texas may have made it through the worst of oil bust as the job creation rate is actually surpassing the rest of America’s job growth. It’s true, according to the… [Details](https://inbound.hargerhowe.com/blog/recruiters-manufacturing-jobs-are-on-the-rise) [![ThinkstockPhotos-200259687-001.jpg](https://inbound.hargerhowe.com/hs-fs/hubfs/ThinkstockPhotos-200259687-001.jpg?width=323&name=ThinkstockPhotos-200259687-001.jpg)](https://inbound.hargerhowe.com/blog/how-recruiters-can-utilize-linkedin-as-a-search-engine) [Sep292016](https://inbound.hargerhowe.com/blog/archive/2016/09/29) ## [How Recruiters Can Utilize LinkedIn as a Search Engine](https://inbound.hargerhowe.com/blog/how-recruiters-can-utilize-linkedin-as-a-search-engine) [recruiting](https://inbound.hargerhowe.com/blog/topic/recruiting), [LinkedIn](https://inbound.hargerhowe.com/blog/topic/linkedin) [by Gillian Barnes](https://inbound.hargerhowe.com/blog/author/gillian-barnes) [September 29, 2016](https://inbound.hargerhowe.com/blog/archive/2016/09/29) A few days ago, we came across an article called, The new search engine that could give Google a run for its money. This article by John Nemo brought up a great point; LinkedIn is an untapped, search-based resource. Here are some of the ideas Nemo mentioned that recruiters can use to harness the… [Details](https://inbound.hargerhowe.com/blog/how-recruiters-can-utilize-linkedin-as-a-search-engine) [![ThinkstockPhotos-516782521.jpg](https://inbound.hargerhowe.com/hs-fs/hubfs/ThinkstockPhotos-516782521.jpg?width=323&name=ThinkstockPhotos-516782521.jpg)](https://inbound.hargerhowe.com/blog/why-you-need-winter-recruitment-ideas-now) [Sep272016](https://inbound.hargerhowe.com/blog/archive/2016/09/27) ## [Why You Need Winter Recruitment Ideas Now!](https://inbound.hargerhowe.com/blog/why-you-need-winter-recruitment-ideas-now) [recruitment](https://inbound.hargerhowe.com/blog/topic/recruitment), [recruiting](https://inbound.hargerhowe.com/blog/topic/recruiting) [by Gillian Barnes](https://inbound.hargerhowe.com/blog/author/gillian-barnes) [September 27, 2016](https://inbound.hargerhowe.com/blog/archive/2016/09/27) Fall has begun and most of us are thinking about apples, pumpkin picking, Halloween and beautiful leaves. However, Autumn is a short season therefore now is the time to work on a solid recruitment strategy for the slower Winter season so that you aren't left out in the cold. Winter is a tough time… [Details](https://inbound.hargerhowe.com/blog/why-you-need-winter-recruitment-ideas-now) [![ThinkstockPhotos-546458378.jpg](https://inbound.hargerhowe.com/hs-fs/hubfs/ThinkstockPhotos-546458378.jpg?width=323&name=ThinkstockPhotos-546458378.jpg)](https://inbound.hargerhowe.com/blog/top-tips-for-attending-inbound16) [Sep222016](https://inbound.hargerhowe.com/blog/archive/2016/09/22) ## [Top Tips for Attending #INBOUND16](https://inbound.hargerhowe.com/blog/top-tips-for-attending-inbound16) [inbound marketing](https://inbound.hargerhowe.com/blog/topic/inbound-marketing), [#INBOUND16](https://inbound.hargerhowe.com/blog/topic/inbound16) [by Gillian Barnes](https://inbound.hargerhowe.com/blog/author/gillian-barnes) [September 22, 2016](https://inbound.hargerhowe.com/blog/archive/2016/09/22) Well, it’s mid-September and the countdown to the #INBOUND16 conference has officially begun in the offices of Harger Howe. Last year was our first year attending this conference, but this year, we’d like to impart some of our best tips for new attendees. We’ve broken the tips down into categories… [Details](https://inbound.hargerhowe.com/blog/top-tips-for-attending-inbound16) [![ThinkstockPhotos-475352876.jpg](https://inbound.hargerhowe.com/hs-fs/hubfs/ThinkstockPhotos-475352876.jpg?width=323&name=ThinkstockPhotos-475352876.jpg)](https://inbound.hargerhowe.com/blog/why-a-recruitment-microsite-makes-for-happier-job-seekers) [Sep202016](https://inbound.hargerhowe.com/blog/archive/2016/09/20) ## [Why a Recruitment Microsite Makes for Happier Job Seekers](https://inbound.hargerhowe.com/blog/why-a-recruitment-microsite-makes-for-happier-job-seekers) [Microsite Development](https://inbound.hargerhowe.com/blog/topic/microsite-development) [by Gillian Barnes](https://inbound.hargerhowe.com/blog/author/gillian-barnes) [September 20, 2016](https://inbound.hargerhowe.com/blog/archive/2016/09/20) Liz Ryan, a regular contributor to Forbes wrote an interesting piece this week called the Ten Things Good Employers Won't Ask Job-Seekers To Do. We would like to encourage you to read her article as it provides a great job seeker perspective. Today however, we’d like to show you why a recruitment… [Details](https://inbound.hargerhowe.com/blog/why-a-recruitment-microsite-makes-for-happier-job-seekers) [![ThinkstockPhotos-538238517-1.jpg](https://inbound.hargerhowe.com/hs-fs/hubfs/ThinkstockPhotos-538238517-1.jpg?width=323&name=ThinkstockPhotos-538238517-1.jpg)](https://inbound.hargerhowe.com/blog/great-news-for-companies-that-use-instagram-for-recruitment) [Sep142016](https://inbound.hargerhowe.com/blog/archive/2016/09/14) ## [Great News for Companies that Use Instagram for Recruitment](https://inbound.hargerhowe.com/blog/great-news-for-companies-that-use-instagram-for-recruitment) [Social Media](https://inbound.hargerhowe.com/blog/topic/social-media), [social recruitment](https://inbound.hargerhowe.com/blog/topic/social-recruitment) [by Gillian Barnes](https://inbound.hargerhowe.com/blog/author/gillian-barnes) [September 14, 2016](https://inbound.hargerhowe.com/blog/archive/2016/09/14) Instagram is an incredible tool that drives engagement (and it doesn’t hurt that it is owned by Facebook!) Recruiters are fairly active on Facebook and Twitter, but as the internet community becomes more and more visual every day, Instagram is continuing to gain steam as a social platform for… [Details](https://inbound.hargerhowe.com/blog/great-news-for-companies-that-use-instagram-for-recruitment) [![recruitment](https://inbound.hargerhowe.com/hs-fs/hubfs/ThinkstockPhotos-636801516.jpg?width=323&name=ThinkstockPhotos-636801516.jpg)](https://inbound.hargerhowe.com/blog/non-social-media-ways-to-conduct-effective-recruitment-marketing) [Sep082016](https://inbound.hargerhowe.com/blog/archive/2016/09/08) ## [Non-Social Media Ways to Conduct Effective Recruitment Marketing](https://inbound.hargerhowe.com/blog/non-social-media-ways-to-conduct-effective-recruitment-marketing) [recruitment](https://inbound.hargerhowe.com/blog/topic/recruitment), [advertising budgets](https://inbound.hargerhowe.com/blog/topic/advertising-budgets), [recruitment advertising](https://inbound.hargerhowe.com/blog/topic/recruitment-advertising) [by Gillian Barnes](https://inbound.hargerhowe.com/blog/author/gillian-barnes) [September 08, 2016](https://inbound.hargerhowe.com/blog/archive/2016/09/08) As we are an integrated recruitment marketing agency, we talk a lot about digital media including social networking, however, one of the most important things to remember when you start creating a recruitment budget is that one platform is not enough. Recruitment marketing is always more effective… [Details](https://inbound.hargerhowe.com/blog/non-social-media-ways-to-conduct-effective-recruitment-marketing) [![PeopleArrow-270801-edited](https://inbound.hargerhowe.com/hs-fs/hubfs/PeopleArrow-270801-edited.jpg?width=323&name=PeopleArrow-270801-edited.jpg)](https://inbound.hargerhowe.com/blog/top-ten-recruitment-marketing-best-practices-to-start-using-for-2016) [Sep072016](https://inbound.hargerhowe.com/blog/archive/2016/09/07) ## [Top Ten Recruitment Marketing Best Practices to Start Using for 2016](https://inbound.hargerhowe.com/blog/top-ten-recruitment-marketing-best-practices-to-start-using-for-2016) [Social Media](https://inbound.hargerhowe.com/blog/topic/social-media), [recruitment](https://inbound.hargerhowe.com/blog/topic/recruitment), [social media career pages](https://inbound.hargerhowe.com/blog/topic/social-media-career-pages), [social media recruitment advertising](https://inbound.hargerhowe.com/blog/topic/social-media-recruitment-advertising), [recruitment marketing](https://inbound.hargerhowe.com/blog/topic/recruitment-marketing), [social recruitment](https://inbound.hargerhowe.com/blog/topic/social-recruitment) [by Gillian Barnes](https://inbound.hargerhowe.com/blog/author/gillian-barnes) [September 07, 2016](https://inbound.hargerhowe.com/blog/archive/2016/09/07) 10\. Understand the Informed Candidate In today’s world, the recruitment marketing game has changed. It used to be that marketers could push out outbound marketing only (billboards, print ads etc) and they would be embraced, but companies really need to start considering the fact that 2016… [Details](https://inbound.hargerhowe.com/blog/top-ten-recruitment-marketing-best-practices-to-start-using-for-2016) [![ThinkstockPhotos-507297762.jpg](https://inbound.hargerhowe.com/hs-fs/hubfs/ThinkstockPhotos-507297762.jpg?width=323&name=ThinkstockPhotos-507297762.jpg)](https://inbound.hargerhowe.com/blog/use-the-facebook-news-feed-to-track-recruitment-marketing-trends) [Sep012016](https://inbound.hargerhowe.com/blog/archive/2016/09/01) ## [Use the Facebook News Feed to Track Recruitment Marketing Trends](https://inbound.hargerhowe.com/blog/use-the-facebook-news-feed-to-track-recruitment-marketing-trends) [Social Media](https://inbound.hargerhowe.com/blog/topic/social-media), [recruitment](https://inbound.hargerhowe.com/blog/topic/recruitment) [by Gillian Barnes](https://inbound.hargerhowe.com/blog/author/gillian-barnes) [September 01, 2016](https://inbound.hargerhowe.com/blog/archive/2016/09/01) Last week, Mari Smith wrote a very informative article for Social Media Examiner called How to Customize Your Facebook News Feed: What Marketers Need to Know, which got us thinking…what kinds of things should recruiters do to stay up-to-date with and track recruitment marketing trends on Facebook?… [Details](https://inbound.hargerhowe.com/blog/use-the-facebook-news-feed-to-track-recruitment-marketing-trends) [9](https://inbound.hargerhowe.com/blog/author/gillian-barnes/page/9) [10](https://inbound.hargerhowe.com/blog/author/gillian-barnes/page/10) [11](https://inbound.hargerhowe.com/blog/author/gillian-barnes/page/11) [12](https://inbound.hargerhowe.com/blog/author/gillian-barnes/page/12) [13](https://inbound.hargerhowe.com/blog/author/gillian-barnes/page/13) ### Recent Articles [![The AI Skills Gap: Finding Candidates With The Right Skills](https://inbound.hargerhowe.com/hubfs/GettyImages-2207162096.jpg)](https://inbound.hargerhowe.com/blog/the-ai-skills-gap-finding-candidates-with-the-right-skills) [The AI Skills Gap: Finding Candidates With The Right Skills](https://inbound.hargerhowe.com/blog/the-ai-skills-gap-finding-candidates-with-the-right-skills) *October 19, 2026* [![The Physician Benefits Gap: What Candidates Aren't Seeing in Job Listings](https://inbound.hargerhowe.com/hubfs/GettyImages-2235702740.jpg)](https://inbound.hargerhowe.com/blog/the-physician-benefits-gap-what-candidates-arent-seeing-in-job-listings) [The Physician Benefits Gap: What Candidates Aren't Seeing in Job Listings](https://inbound.hargerhowe.com/blog/the-physician-benefits-gap-what-candidates-arent-seeing-in-job-listings) *October 13, 2026* [![Physician Recruitment on a Smaller Budget](https://inbound.hargerhowe.com/hubfs/GettyImages-2214228755.jpg)](https://inbound.hargerhowe.com/blog/physician-recruitment-on-a-smaller-budget) [Physician Recruitment on a Smaller Budget](https://inbound.hargerhowe.com/blog/physician-recruitment-on-a-smaller-budget) *October 12, 2026* [![When Recruiting Gets Easier, Strategy Matters More](https://inbound.hargerhowe.com/hubfs/GettyImages-2194093558.jpg)](https://inbound.hargerhowe.com/blog/when-recruiting-gets-easier-strategy-matters-more) [When Recruiting Gets Easier, Strategy Matters More](https://inbound.hargerhowe.com/blog/when-recruiting-gets-easier-strategy-matters-more) *September 24, 2026* [![The Changing Meaning of an Online Application](https://inbound.hargerhowe.com/hubfs/GettyImages-1492515462.jpg)](https://inbound.hargerhowe.com/blog/the-changing-meaning-of-an-online-application) [The Changing Meaning of an Online Application](https://inbound.hargerhowe.com/blog/the-changing-meaning-of-an-online-application) *September 16, 2026* [![Recruiting the Physician Roles of Tomorrow](https://inbound.hargerhowe.com/hubfs/GettyImages-1387619421.jpg)](https://inbound.hargerhowe.com/blog/recruiting-the-physician-roles-of-tomorrow) [Recruiting the Physician Roles of Tomorrow](https://inbound.hargerhowe.com/blog/recruiting-the-physician-roles-of-tomorrow) *September 14, 2026* ### CONNECT WITH US [Facebook](https://www.facebook.com/HargerHoweAdvertising/) [Facebook](https://twitter.com/hargerhoweadv) [Facebook](https://plus.google.com/100866082476092210501) [Facebook](https://www.youtube.com/user/hargerhowe) [Facebook](https://www.pinterest.com/hargerhoweadv/) [Facebook](https://www.instagram.com/hargerhoweadv/) ### LOCATIONS **Houston** 1800 St. James Place, Ste. 400 Houston, TX 77056 **Boston** 111 South Bedford St., Ste. 201 Burlington, MA 01803 *Need to talk now? 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