Category Archives: microsite-development

Microsites are ideal for recruitment and we’re sure you love yours, but as it’s the beginning of a new season, let’s take some time to do a deep Spring cleaning style audit to make sure you are making the most out of it. Taking stock of a microsite keeps it fresh and helps candidates remain…

In past years, job fairs have been on the decline due to overhead costs and the economic dip, but recently we have seen a resurgence in this method of recruiting, particularly in the healthcare sector. Unlike past events though, these new events are tightly focused on a theme and are accompanied by…

SEO optimization is a key element to successful recruitment microsites. Having a strong SEO strategy in place will allow you to find candidates organically and will help provide direct candidates with a better microsite experience. On and off page SEO can be boosted via methods like blogging, link…

In our business we build a lot of microsites, but still get asked, what IS a microsite? Per a previous article, “Microsites are websites that zero in on a specific audience by providing relevant information on a certain topic that interests that particular group. These sorts of sites are great…

When you want to attract talented applicants to your business, a microsite can be an invaluable marketing resource. A well-designed microsite can help you reach your target audience and create a marketing buzz about your company. Some of the world’s leading brands such as Burberry and Cadbury have…

The end of November is coming too quickly and soon December will be upon us. As we all know that the end of the year races by like an Olympic runner, so the best thing to do with the time you have left is to plan for next year. What sort of goals does your company have for the New Year? Perhaps…

In order for a hospital or medical center to run effectively and efficiently they need a full staff of qualified physicians. The bottom line in each organization is tied to the medical staff’s ability to see patients and provide the appropriate services. You can assign a direct dollar amount to…

The content on your website plays a key role in the success of leading and capturing user hits. Knowing the details and logistics as to how people are finding your site, what they’re focusing on and how long they look allows you to have total control of the overall marketing strategy. Most…