Category Archives: social-media

Why Healthcare Systems Should Use SlideShare for Recruitment Branding and Marketing

Many of our clients use LinkedIn for their recruitment efforts; in fact, including active use of their recruiter seats. Recruiters typically use LinkedIn to advertise jobs, source candidate profiles, maintain company pages and run pay-per-click campaigns. However, surprisingly few recruiters…

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Why Facebook Recruitment Marketing Needs to Be More Visual Than Ever

As I mentioned in my previous blog, Facebook made an announcement last week that will affect pages. This is because the newsfeed is making a concerted effort to show users more of their friends’ updates. With this change, it is more crucial than ever that recruitment marketers adjust and start…

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What it Takes to Run a Successful Facebook Careers Page

In the recruitment advertising business, we create a lot of social media career pages for clients and over time we’ve found that certain elements make different platforms successful. For a Facebook careers page to be effective, it needs to contain the right content, the right calls to action and…

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On Air: Facebook Live for Recruiting

Periscope and Twitch have been popular for some time among the general public, but have you considered using Facebook Live for recruiting? For those of you who don't know Facebook Live is, Forbes describes it as, "a new feature for its users, capitalizing on the recent trends of online video…

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3 Dynamic Strategies for New Graduate Recruitment

In May, SHRM published an article called Class of 2016 College Graduate Hiring Forecast Best in 10 Years. In that article they stated that 2/3 of employers will be hiring new college graduates, which is an increase of 2% over 2015 (good news for paying off student loans!) In fact, “more than half…

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Why Growing Companies Need Recruitment Marketing

Growing pains and unexpected stretch goals are common among growth-driven companies. Unfortunately, something that is also common is a lack of proactive personnel sourcing. Typically during the growth stage, companies find themselves scrambling to execute their master plan and that’s when clients…

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30 Tweet Worthy Twitter Tips

Twitter is a very useful recruitment tool. As of March 31,2016, Twitter stated that there are 310 million monthly users! Another important note is that 83% of Twitter users are using the network via mobile in an increasingly mobile world. Twitter has become a highly relevant facet in peoples’ work…

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Posting Updates that Matter on LinkedIn Company Pages and Profiles

In today’s world, most companies and their employees are on LinkedIn. However, lots of companies and individuals either underutilize or misuse their pages. In our business, we like to create career-based pages and recruiter profiles that engage current and potential employees while still remaining…

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4 Effective Recruiting Strategies Used by Industry Pros

Recruiting is a difficult job. It takes patience, persistence, passion and most importantly premium customer service skills. Finding top talent is challenging, but the effective recruiting strategies below will help you be the best recruiter you can be!

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LinkedIn Company Pages: Maximize Your Employee Engagement

One of the greatest resources for LinkedIn recruiters and LinkedIn users is SlideShare. For instance, though SlidesShare can be used by anyone, LinkedIn actually produces unique presentations that delves into all manner of subject matter. One of the most recent presentations, 15 Tips for Compelling…

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