Category Archives: social-media

Why Recruiters Should Trust in Advertising Agency Professionals

One of the biggest budgeting concerns for companies is deciding whether or not to hire professional advertising agencies specifically for recruitment branding and promotion. We understand that sometimes this sort of advertising can seem unnecessary, especially when you have an incredible internal…

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Recruiters: Make Your LinkedIn Recruiting Strategies More Effective

Recruiters are some of the busiest people in the world, so it goes without saying that they don’t want to waste a minute of their day. One main ingredient in the sourcing candidate recipe is effective LinkedIn recruiting strategies since the platform is both useful for filling positions and…

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Inbound Recruitment Marketing Best Practices You’ll Love

There are a lot of facets to inbound marketing, but in my mind the word that describes it best is genuine. To be an inbound marketer, you need to genuinely want to help the population you are marketing to. Instead of pushing information out that people may not want to see, inbound marketing offers…

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Why Pinterest is a Great Recruitment Tool

Though Pinterest is used by a large percentage of people for things like DIY and recipes, it is SO much more beneficial than that. Pinterest is an avenue that companies can use to market different types of offers in a more casual, visual way. Therefore, people who are genuinely interested in your…

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Twitter Basics – Social Recruiting for Beginners

So you’ve been told that you need to be more active on Twitter as a recruiter, right? Well for most people that really boils down to where do you start? What’s a retweet and how do you contact people? What in the WORLD does DM mean? Don’t panic! We’re here to decode and define these terms for you…

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A New You! Rebranding Your Recruitment Persona

2016 is right around the corner and as today’s recruiters know, it is essential that you are socially savvy. With that being said, company-specific social media career pages, Twitter handles and LinkedIn accounts are just the start of an overall rebrand. Rebranding your recruitment persona is…

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Facebook or Twitter – Which Platform to Use for Your Recruitment

When it comes to social recruiting, choosing the right platform is key to overall success. Although I would ultimately recommend an aggressive cross-platform campaign to maximize recruitment returns, sometimes budgetary concerns come into play, so you might need to focus on one or the other. With…

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Social Docs: Physician Recruitment Marketing on Facebook

Recruiting physicians is tough in today's market, especially when using typical strategies, such as print ads, radio spots, and billboards. While they can be effective in an overall recruitment plan, used by themselves they have lost their luster. Maybe it's time to come up with a new recruitment…

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Getting Applicants: Recruitment Advertising with Social Media

According to the Bureau of Labor Statistics, by the year 2025, over 75% of the working force will be comprised of Millennials. So how does this have an impact on the way a company recruits their talent? Millennials have been raised with the internet, and most rely on technology to accomplish their…

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Social Media: The Place to Be

Overall, I find that people are very hesitant to take the first step into the social media realm, but the fact is, not moving into more contemporary marketing is hurting them (especially those in the recruitment industry). True, if you don’t maintain your social networks they can be a detriment to…

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