Harger Howe Recruitment Marketing Blog

By Gillian Barnes

Gillian is Harger Howe's Creative Content Manager. She manages multiple social media entities and works on the overall inbound marketing strategy.
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Recent Posts

Why You Need to Build a Talent Community

20 April 2017
Posted by Gillian Barnes on Apr 20, 2017 9:51:13 AM


Lately, “talent community” has become a new buzzword for recruiters. However, unlike some buzzwords that trend in certain age groups or for a limited amount of time like “squad” or “sick,” this word means something in a long-term sense. A talent community is a tool that all recruiters should be utilizing because it creates an engaged applicant pool for candidates at all stages.

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Why New Hire Surveys and Stay Interviews Lower Employee Turnover Rates

12 April 2017
Posted by Gillian Barnes on Apr 12, 2017 12:37:56 PM

There are two completely opposite, yet distinctly constant feelings in recruitment. The high you get when you make a perfect hire who is going to fit into your company well and the painful feeling when your best staff member tells you they are leaving. While those feelings are different, both can be harnessed to lower your turnover rates with new hire surveys and stay interviews.

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Bop It Inspired Ways to Cure Writer’s Block

07 April 2017
Posted by Gillian Barnes on Apr 7, 2017 1:34:51 PM



Let’s be honest. We’ve all had days where writing and content creation feels like a chore. And, when this particular issue extends beyond a few hours, it can become a real problem. It feels like a wall is being built inside of your brain barring all inspiration. It seems insurmountable, but it isn’t! Here are tips inspired by a popular 90’s toy from some of the content creators at Harger Howe that will help you cure writer’s block and get ‘er done!

*Bop It Image from Google

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How to Make the Most Out of the 2017 ASPR Annual Conference

03 April 2017
Posted by Gillian Barnes on Apr 3, 2017 12:21:04 PM

As many physician recruiters know, The Association of Staff Physician Recruiters (ASPR) Annual Conference is kind of a big deal. This year, the conference will take place from April 29th – May 3rd in San Diego.

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Improve the Efficacy of Your LinkedIn Recruiting with a Human Touch

30 March 2017
Posted by Gillian Barnes on Mar 30, 2017 4:08:54 PM

As regular contributors to the blogosphere via social media channels such as LinkedIn, our writers receive a lot of comments, invitations and engagement from our shares. This kind of outreach is exactly what we strive for in the advertising arena, however, there are certain types of interactions that don’t exactly hit the target.

Occasionally, an interaction will be completely ignored by our writers or contributors as we aren’t sure of its point of view. The real issue with those kinds of social reaches is a lack of personalization. With that in mind here are some of our top tips that will make you even better than you already are at LinkedIn recruiting.

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Developing Job Seeker Personas for Better Recruitment Marketing

23 March 2017
Posted by Gillian Barnes on Mar 23, 2017 1:21:01 PM

Have you ever wondered why it seems difficult to find the perfect candidate for an open requisition? It seems like you have all the job requirements listed out. You know that you’ve written an exciting job description. It’s out there. What more do job seekers want?

Well, the answer might be simpler than you think. You are thinking about recruiting from your perspective when you may really want to start thinking about it from your ideal job seeker’s vantage point. If you want to be truly successful on a consistent basis, it’s important for you to develop Job Seeker Personas so that you know how to put the right job content in front of the right candidate at the right time. After all, targeting and exciting the wrong candidates or reaching the right candidates at the wrong time will result in low application rates and ultimately wasted budgetary dollars.

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Fresh Spring Recruitment Ideas That Work

21 March 2017
Posted by Gillian Barnes on Mar 21, 2017 1:54:18 PM

Spring officially started yesterday, and for those of us here in New England who’ve been living under the reign of Snow Miser, we’re happy to usher in a new season. And, of course with that new season comes new recruitment demands. Candidates are ready to thaw out and look for new careers. With that in mind, here are some spring recruitment ideas that will bring in top talent for your organization

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Behind the Eight Ball – 5 Tips for Successful Last Minute Recruiting

16 March 2017
Posted by Gillian Barnes on Mar 16, 2017 3:18:49 PM

Picture this. It’s 4:58pm on a Thursday or Friday. You have 42 open requisitions and only about three of them are going well. You’re stressed and can’t imagine how you’re going to get all of the necessary work done, however, you’re making it work. Then…your Director of Recruitment walks in and delivers another requisition. The problem with this one though is that it needs to be filled by the end of the month and it’s already the 15th!

This is what we call a “behind the eight ball” recruitment situation. The fact is, there is a distinct possibility that this requisition will not get filled unless you take immediate action. Here are five tips for successful last minute recruiting that will help you knock in that last ball with style.

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2017’s Recruitment Trends Roundup

08 March 2017
Posted by Gillian Barnes on Mar 8, 2017 12:08:51 PM

Here at Harger Howe we are still in disbelief that it’s already March. It seems like just moments ago we were talking about holiday and Winter recruitment and now Spring is around the corner! But, the fact is it’s been three months and many things have transpired since 2017 started so we decided to catch you all up by providing a recruitment trends roundup. Here we go!

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5 Great Ways to Celebrate National Employee Benefits Day

06 March 2017
Posted by Gillian Barnes on Mar 6, 2017 1:08:39 PM

2017's National Employee Benefits Day is fast approaching. This holiday, which was created and is promoted by the International Foundation of Employee Benefit Plans was instituted mostly to increase awareness via communication of benefits to employees, however April 3rd is a perfect time to review your benefits options, increase benefit offerings and improve overall communication. Here are some ideas for your 2017 celebration.

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